As I’m currently looking for a new mesh WiFi networking system for my apartment, I’ve been wondering about Apple’s decision to abandon the wireless router market back in November 2016.
It doesn’t happen often, but every now and then Apple discontinues product lines. This has happened to Apple’s standalone computer displays and recently to the HomePod (although the HomePod mini will continue to live on).
Apple rarely explains in detail their business decisions, but according to Bloomberg’s Mark Gurman, the decision to stop making wireless routers was an attempt to “sharpen the company’s focus on consumer products that generate the bulk of its revenue”.
There used to be three different versions of Apple wireless routers: AirPort Extreme, which worked over greater distances, a smaller and more affordable version called AirPort Express, and a version that featured network-attached storage (NAS) and backup services called AirPort Time Capsule.
The redesigned Apple AirPort Express from 2012. Image by Fletcher6 CC BY-SA 3.0
Of the three different AirPort versions, I’ve owned two AirPort Express routers (a first generation device and a redesigned one from 2012) and they both worked flawlessly and seamlessly with other Apple devices.
The thing is that as our homes become smarter – with automated lighting, security, climate control, smart TVs, and virtual assistants that also work as speakers – the networking system becomes increasingly important. It’s no longer just a WiFi router that allows your computer or smartphone to wirelessly connect to the internet, but instead it becomes the central hub for everything that’s “smart” and connected in your home.
Google and Amazon seem to have understood what’s at stake here.
Google’s first generation WiFi mesh product was launched in 2016 and was a surprisingly solid product. The second generation product (rebranded Nest WiFi and released in 2019) came with upgraded tech and new features like a built-in speaker and voice access to Google Assistant.
In 2019, Amazon acquired Eero, the maker of a sophisticated wireless router system. Since then, Eeros have developed and become more tightly integrated with the Amazon Echo ecosystem. They’ve also launched interesting new services, like the Eero Secure, which provides security and safety for the connected home.
I’m hoping Apple would reconsider their decision regarding wireless routers and re-enter the market. It would be a powerful space for Apple to command. After all, Apple wants to be present all around your smart home and they’re working hard on technologies like HomeKit, Siri, and AppleTV. They’re also always touting the importance of security and privacy.
By having a great wireless networking solution for the modern smart home Apple could achieve so much more.