Despite the obvious privacy and security concerns, it seems clear that the proliferation of chips will continue, and when it comes to clothes and accessories, RFID/NFC is just the starting point. As people are becoming increasingly used to the fact that everything can be located, chips will find their ways to even more products and new use-cases will emerge.
Read MoreWe got AirTags but the completely revamped iMac stole the show
The “Spring Loaded” Apple event delivered a solid package of relevant updates and we even got a completely new product – the Airtag – which of course is a rare treat. I’m also very excited to see how the new updates to Apple Podcasts will impact the entire podcasting ecosystem. The new iMac with its stunning new sleek design stole the show and the iPad Pro, especially the larger 12.9” version with the Liquid Retina XDR display, continues to be an impressive device.
Read MoreThose AirTags might be handy after all
It will be interesting to see if Apple can once again do its magic, i.e. enter a market not as the first player, but as the one who actually delivers a winning product. This is a product that clearly needs to be launched at an event because Apple wants to tell its own story about how it’s different from the competition and how it deals with potential privacy and security issues.
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