Despite the fact that the WIRED article “The Long Tail” came out ages ago, it’s still an educational and entertaining read. Not only did Chris Anderson coin a phrase that became widely used, but he also did some good predictions, especially regarding online streaming services and that the most successful online businesses will be about aggregating the Long Tail in one way or another.
Read MoreWhatsApp payments is interesting because of the massive user base
Some people have already speculated that a successful global rollout of WhatsApp payments could quickly kill most of the existing local peer-to-peer mobile payments solutions. For example, in Finland and Sweden (which both are small countries but quite advanced when it comes to mobile payments) most people use Swish, MobilePay, or Siirto. Each solution is backed by a bank (or a group of banks) and each have their limitations. WhatsApp, however, is used by almost everybody and it’s relatively easy to see how it could quickly become the preferred platform for sending money.
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