One way to build a successful company – perhaps the best way – is to solve a big and relevant problem in the real world. For software companies, the solution to the problem is almost always deployed as a product, which customers hopefully will find useful and valuable enough so that they are willing to buy it. Given the importance of the product, it’s no surprise that most tech companies have a C-level executive who is responsible for the strategy and execution of all product-related activities, the Chief Product Officer (CPO). Whether the title is CPO, Head of Product, VP of Product, or something else, doesn’t much matter. There needs to be someone who is responsible for the strategic product direction and who leads the product organization.