On its surface, the Law of Focus seems simple and straightforward, but actually it’s got quite a few layers to peel. It’s perhaps more about narrowing things down than finding and owning a word, and being able to own a word comes as an end result of the process. Then again, perhaps first trying to find and own a word can be a means to an end, a way to ensure that your business is focused enough. In any case, there’s no doubt that a company can become incredibly successful if it can find a way to own a word in the mind of the prospect.
Read MoreThe Law of the Category
The Law of the Category makes a lot of sense and there are many similarities to The Blue Ocean Strategy. Creating an uncontested market space is of course easier said than done, but still worth thinking about carefully before setting up a new venture. There’s nothing wrong per se in the alternative, i.e. starting to compete in an existing category, but it seems obvious that it’s much harder and might ultimately become a race to the bottom.
Read MoreThe NYSE trading floor is a great marketing gimmick
The New York Stock Exchange (NYSE) announced a few days ago that its trading floor is reopening, following its temporary closure two months ago in the early days of the COVID-19 pandemic. While the stock markets rallied in response to this news, my initial reaction was: What? There’s actually still a physical trading floor on NYSE!
Read MoreI don’t want to see shitty ads online
For a long time I endured annoying online ads. But no more. Now I use an adblocker and I encourage everybody else to install one too.
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